What we measure, written down
Three pieces about comments on Facebook and Instagram, each built on something we tested rather than something everybody repeats.
- 13 September 2026 · 5 min read
Instagram does not send every comment to the apps you connect
Some comments never reach a connected tool at all: no notification, no error, nothing. What we measured, why it happens, and the only way to catch what is missing.
- 12 September 2026 · 5 min read
How to tell a bot from a customer in your comments
The signals that actually separate spam from people, the ones that look convincing and are not, and why hiding a real follower costs more than missing a bot.
- 11 September 2026 · 6 min read
The comments under your ads, and why you have never read them
Ads created in Ads Manager never appear on your profile, so the questions underneath them are asked into a room nobody is watching. Here is where they go and how to see them.
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